Our brands have a voice too. Voice reflect our attitude about our subject and our readers. Voice is who the readers hear talking in content, with emotional tone that the content is being delivered with. The voice extends beyond writing to design, identity, physical assets (like paper quality), video, and other spots of interaction.

In everyday dialogue the terms “brand”, “identity” & “logo” are often used interchangeably. “The Nike swoosh is one of the most well known brands out there”. While the terms are all connected, they all have different meanings - and more importantly - different uses.